In 2014, Jack Tang and Giles Williams founded Urban with the intention of starting a massage-at-home service. However, what started as a way to book wellness online become much more. Jack and Giles discovered an industry that was broken: practitioners typically took home only 20% of booking revenue and worked long hours to make ends meet. Meanwhile, customers had little other than a salon’s reputation to go off of before making a booking with a specific practitioner.
Since then, the duo envisioned a platform that would benefit practitioners and customers alike. On Urban, practitioners take home 72% of bookings. And customers are able to choose between trusted, pre-vetted practitioners, thanks to detailed profiles with personal bios, ratings and reviews.
As we’ve grown, we’ve talked about the impact of wellness with our employees, our customers, and the practitioner community. A clear theme has always rung true: when you prioritise wellness, you do better. You’re more energetic. Confident. Relaxed. It’s different for everyone. For some, a massage does the trick. Others, a walk outside. And yet, it’s not easy to prioritise wellness. We face endless notifications, long hours, and pressure to always be productive.
Our mission is to empower people to put wellness first. And really, to promote those feelings of confidence, relaxation and ambition that empower you to do everything else.